According to the experts down at Ace Metrix, Buick had the best, most effective advertising of any luxury automaker in 2013. Ace Metrix granted Buick the 2013 Luxury Auto Brand of the Year for Advertising Award. The Brand of the Year award is only eligible to brands putting out five or more advertisements for the year, in a field with at least 100 eligible advertisements from at least five brands.
Ace Metrix ranks ads using the Ace Score, where a sample audience of 500 people views and reacts to advertisements. All of Buick’s ads performed well, but one piece called “Landing” went above and beyond. “Landing” brought in the highest Ace Score of any ad, not only among luxury automakers but automakers in general. “Landing,” a commercial for the Enclave, helped the Enclave to its best sales year ever in 2013.
Toula V. Thomas, director of insights & analytics at Ace Metrix, applauded Buick’s consistent excellence over the past year. “Buick took the Luxury Auto category – winning with a steady cadence of clever ads that focused on technology, performance and value. They edged out Mercedes and BMW for the top spot,” And Sandra Moore, director of Buick advertising and sales promotion, echoed the praise. “This award reinforces that our campaigns are really speaking to consumers and spreading the word about Buick’s great lineup of luxury vehicles,” Moore said.
So, you’ve seen the ads, you’ve heard about the awards. All that’s left is for you to get in your own car and roll on over to Hatfield Buick GMC to see the Buick lineup for yourself. Stop by today!
GMC wasted no time in the New Year releasing the 2015 Canyon, debuting the new mid-size truck at the North American International Auto Show last week in Detroit. The Canyon rounds out a three-truck lineup for GMC, giving them one of the most complete and diverse truck lineups in the industry today. The Canyon joins the redesigned Sierra and Sierra HD in GMC’s truck stables, providing customers with a midsize alternative to the larger, less efficient vehicles.
“Not everyone needs full-size capability, but they still deserve strength and true-truck attributes that come in larger models. The Canyon will offer all the capability with confidence – and GMC’s signature refinement that complements active lifestyles,” said Tony DiSalle, vice president of GMC marketing. “It also delivers the technology customers want with more standard features.”
DiSalle points out that the Canyon, despite its size, delivers an unbelievable amount of power, and the numbers back it up—the Canyon leads its segment in horsepower, payload, and maximum trailer rating. Come visit us later this year at Hatfield Buick GMC to see the Canyon in person or, if you’ve got the patience, wait for the 2016 model, which GMC promises to feature a turbodiesel engine.
With the 2013 calendars folded and put away neatly in a drawer with all your other calendars dating back to 1987—ok, more realistically, thrown roughly away into a garbage can full of used tissue paper and fallen tree limbs—and the shiny, crisp new 2014 calendars now gracing the walls of your home, office, and garage, it’s officially time to celebrate Buick’s great year. Buick’s retail sales in the US shot up 13% this year, marking the fourth straight year of sales gains for the brand and the best sales numbers since 2006.
“2013 was a good year for Buick and our dealers,” Brian Sweeney, vice president of Buick Sales and Service, stated. “We were one of the first to market in an all-new segment with the Encore, and we launched the refreshed 2014 LaCrosse and Regal sedans. Buick is bringing many new customers into the showroom. We look forward to carrying this momentum throughout 2014.”
The Enclave and Verano, Buick’s luxury crossover and luxury sedan respectively, both saw their best sales years ever in 2013. The Encore, one of the world’s first Crossover Utility Vehicles (CUV), has already been named the “Highest Ranked Sub-Compact CUV in Initial Quality.”
Finally, 2013 won’t be just an outlier; with those refreshed sedans Sweeney mentioned, 2014 has a great chance to be the fifth consecutive year that Buick will see sales growth in the US. Interested to find out what makes the Buick brand so successful? Want to see one of those new sedans or be introduced to the CUV segment? Come by Hatfield Buick GMC and help make 2014 even better for Buick than 2013.
Holden, the Australian subsidiary of General Motors, recently announced that it will no longer be producing its own cars after 2017. In order to ensure its fellow Australians that the brand name will remain regardless of its cease in production, the company released a brand new television ad. While reassuring the locals, this ad also seems to have possibly given the world a sneak peek of something else—a brand new Buick four-door coupe.
Recently, Holden was given the task to design two new models for General Motors, basing them on global platforms. The first one, which is to be a Chinese-built four-door coupe, would be sold in Australia as the 2017 Holden Commodore and in China as the new Buick flagship.
The mysterious model, which is shown at the 24-second mark of the ad on the computer of a Holden designer, has a sloping roof design. Mark Reuss, incomping product chief, has stated in the past that he wanted a flagship that reflected the Porsche Panamera styling. The model in the ad seems to reflect this wish with a rear that mirrors that of the Panamera, muscular fenders, and dual-exhaust tips.
Do you think the model in the ad could be the new Buick four-door coupe?
This Christmas Eve, General Motors made keeping track of Santa’s whereabouts as simple as pushing a button—the blue OnStar button, that is. For the fifth year in a row, OnStar provided subscribers in the U.S., Canada and Mexico with the ability to keep track of Jolly Ol’ St. Nick, teaming up with the North American Aerospace Defense Command (NORAD) “Track Santa” program.
From 7AM this past Christmas Eve to 5AM on Christmas Day, anyone who had a valid OnStar subscriptions could request a “Santa Update,” provided thanks to NORAD’s information. With increased staff numbers, GM made sure that its costumers knew just where Santa was, while still getting help with emergency calls.
“Our advisors really get into the holiday spirit when responding to these calls,” said Terry Inch, OnStar chief operating officer. “They put on their Santa hats and elf ears and wholeheartedly take advantage of the opportunity to spread such joy to the children.”
Make sure you make next year’s Christmas even more special with the GM OnStar Santa Tracking program! We here at Hatfield Buick GMC don’t think you will regret it.
Costco is a warehouse club that has a little bit of everything, as long as you want it in bulk. Now, this is truer than ever before with a promotion between Costco and General Motors offering exclusive deals on GM full-sized pickup trucks, nestled in with the 50-pack of corndogs and bringing more customers to the GM brand than ever before.
The GM-Costco promotion not only offers Costco members supplier pricing, which saves a pretty penny, but also awards them a handsome $500 Costco card. Since the beginning of the program, GM sales have increased with almost half of the Costco members bought vehicles through the promotional program switching over from other truck brands, like Ford and Ram. Out of the full-size trucks available, the most sought after has been the Chevrolet Silverado, while the GMC Sierra comes in fourth.
The GM-Costco promotion will continue to run through January 2. Do you think it will continue to help GM truck sales improve? Check back to Hatfield Buick and GMC for an update!
With the Battle of the Trucks waging between the six major American car manufacturers, it’s important to give your full-size segment model as much style and performance as possible. It seems that GMC has dropped the big bomb with the introduction of the 2014 GMC Sierra Denali, the perfect example of luxury in pickup truck form.
On the outside, the Sierra Denali looks like any other full-size pickup truck in its class with typical chrome accents, large grille, and extended cabin. The inside, though, is a different story. It’s almost like they somehow managed to fit an entire Lexus into the interior with extravagant accommodations, technology, and features that seem straight out of a premium sedan.
Stitched leather upholstery with front seats that are both heated and cooled, color-keyed carpeting, a top-of-the-line Bose audio system, and GMC IntelliLink connectivity system all come together to make you feel as if you’re royalty, while the 6.2-liter direct injection V8 engine with 420 horsepower and 460 lbs-ft of torque make it impossible not to haul the items you need to haul.
With a base price of $50,960, the 2014 GMC Sierra Denali might be a bit out of your price range, but we here at Hatfield Buick GMC think that this full-size pickup might just be the luxury you’ve been looking for.
Thanksgiving is a time of traditions, whether it’s enjoying Aunt Sally’s sweet potato casserole or listening to Uncle Don’s incessant screaming at the TV during the football games. For many people though, one of the biggest Thanksgiving Day traditions they have is watching the Macy’s Thanksgiving Day Parade, which celebrated its 87th year last week. What many people might not know though, is that the Macy’s Thanksgiving Day Parade has a bit of tradition itself—using GMC trucks to haul the many, beautiful floats along the parade route.
“We’re excited to continue this pairing of two iconic American brands,” said Sandra Moore, director of GMC advertising and sales promotion. “It’s a grand stage to display the unique design, advanced engineering and capability of GMC trucks, complemented by these remarkable floating works of art.”
As the colorful, elaborate floats move among the skyscrapers and bands play jolly tunes, more than 50 GMC trucks, including the 2014 Sierra, Yukon Denali SUVs, and the Acadia Denali crossover, quietly move along easily overlooked by the spectators lining the streets and watching from home. So next year, while you’re enjoying the beautiful Macy’s Thanksgiving Day Parade floats, make sure you pay a bit more attention to the trucks pulling those 8,000 pounds—they’re pure GMC.
Holiday shopping is always chaotic, with large crowds, and some terrific savings. With its ability to hold more shopping bags than any other car in its class, the Buick Encore would be perfect for anyone’s holiday shopping needs. Buick is building its reputation as the ideal car for shopping through a collaboration with Michelle Madhok, shopping expert and founder of shefinds.com; and Michelle Krebs, a senior analysis at Edmunds.com.
To help people nationwide conquer the holiday shopping mayhem, Madhok, Krebs and Buick of combined their brain power to come up with some terrific shopping tips, suggesting consumers aim for big-ticket, highly discounted items (hello, new 72” flat screen TV), ignore the price warranty and home installation package, make a list of prioritized items, do some research beforehand, and park when you find an open spot, even if it’s not in choice territory.
According to Michelle Krebs, when it comes to choosing which car is perfect for your holiday shopping, bigger isn’t always better. “Compact cars and SUVs, such as the Buick Encore, have a surprising amount of interior room and are agile and easier to park. The Encore’s petite dimensions pay dividends when it’s time to squeeze into undersized parking spaces.”
Make sure you stop by Hatfield Buick GMC to check out the Buick Encore before you go holiday shopping!
We all know just how stressful shopping can be—especially with the holiday season just around the corner. Chevrolet, Buick, GMC and Cadillac dealers in the U.S. will be making car shopping almost stress free for prospective car owners across the country with the introduction of a new online retailing tool.
“Shop-Click-Drive,” the new service, will allow customers to look at specific vehicles, get an estimated price, review incentives, learn about and choose a variety of financing insurance products, and receive information about their trade-in and apply for financing—the normal activities that take place in a dealership—all online, available 24/7.
“We want to make it easier and simpler for dealers to connect with customers who are looking to combine the convenience of online shopping with the personal service of a neighborhood dealership,” said GM’s Kurt McNeil, vice president, U.S. Sales Operations. “We engaged dealers to help us develop ‘Shop-Click-Drive’ to address this need.”
The cutting edge service, which no other automaker has yet, was first piloted earlier this year and is now available to General Motors dealers across the U.S.