GMC presented a brand new 2014 GMC Acadia to the mother of 13-year-old Tyson Wheelock last week, as part of its partnership with USA Network’s Characters Unite public service campaign.
The donation was made live on the Today Show and also served as a prelude to a documentary about Tyson that premiered last Friday. His story is about facing bullies who pressure him in and out of school to fight with other kids.
With the mentorship of Green Bay Packers wide receiver Randall Cobb, Tyson led a team of volunteers during a local Habitat for Humanity build, boosting his self-esteem and teaching him the courage and leadership he needs to make the right choices.
This was all made possible by NFL Characters Unite, presented by GMC, which profiles NFL stars as they share their personal stories of overcoming prejudice, bullying, and discrimination with the goal of helping kids facing the same kinds of challenges.
But to get your hands on a new 2014 GMC Acadia the regular way, just stop by Hatfield GMC.
A few weekends ago, Team Rice stormed back to take a 22-21 victory over Team Sanders in the NFL’s first-ever “unconferenced” Pro Bowl at Aloha Stadium in Hawaii. The GMC brand was there for it all—buying tickets for several military families, chauffeuring them to both the practice and game, and giving away a GMC truck to the game’s offensive and defensive MVPs (which were Eagles quarterback Nick Foles and Chiefs linebacker Derrick Johnson, respectively).
However, the Pro Bowl was simply warm-up for GMC. The brand cruised up from the tropical islands of Hawaii to the frozen metal tundra of New York and New Jersey this past weekend for the Super Bowl.
From January 29 to February 1, fans got pumped up for the big game on Super Bowl Boulevard Engineered by GMC. The Boulevard hosted concerts, skill challenges, and photo ops all week long. Plus, visitors had fun on the Toboggan Run Engineered by GMC. They got to ride for only $5 and all the proceeds benefit a local charity.
While both the Seahawks and Broncos have pretty impressive rosters, it might just be that GMC has the best lineup of the bunch. You can see for yourself—the brand brought the entire vehicle lineup along to Super Bowl Boulevard. But even if you couldn’t make it up to New York City to see GMC at the Big Super Bowl Weekend, you can always come by Hatfield Buick GMC. We’ll give you the VIP treatment you couldn’t get up at the Meadowlands—not unless your name is Roger Goodell.
According to the experts down at Ace Metrix, Buick had the best, most effective advertising of any luxury automaker in 2013. Ace Metrix granted Buick the 2013 Luxury Auto Brand of the Year for Advertising Award. The Brand of the Year award is only eligible to brands putting out five or more advertisements for the year, in a field with at least 100 eligible advertisements from at least five brands.
Ace Metrix ranks ads using the Ace Score, where a sample audience of 500 people views and reacts to advertisements. All of Buick’s ads performed well, but one piece called “Landing” went above and beyond. “Landing” brought in the highest Ace Score of any ad, not only among luxury automakers but automakers in general. “Landing,” a commercial for the Enclave, helped the Enclave to its best sales year ever in 2013.
Toula V. Thomas, director of insights & analytics at Ace Metrix, applauded Buick’s consistent excellence over the past year. “Buick took the Luxury Auto category – winning with a steady cadence of clever ads that focused on technology, performance and value. They edged out Mercedes and BMW for the top spot,” And Sandra Moore, director of Buick advertising and sales promotion, echoed the praise. “This award reinforces that our campaigns are really speaking to consumers and spreading the word about Buick’s great lineup of luxury vehicles,” Moore said.
So, you’ve seen the ads, you’ve heard about the awards. All that’s left is for you to get in your own car and roll on over to Hatfield Buick GMC to see the Buick lineup for yourself. Stop by today!
GMC wasted no time in the New Year releasing the 2015 Canyon, debuting the new mid-size truck at the North American International Auto Show last week in Detroit. The Canyon rounds out a three-truck lineup for GMC, giving them one of the most complete and diverse truck lineups in the industry today. The Canyon joins the redesigned Sierra and Sierra HD in GMC’s truck stables, providing customers with a midsize alternative to the larger, less efficient vehicles.
“Not everyone needs full-size capability, but they still deserve strength and true-truck attributes that come in larger models. The Canyon will offer all the capability with confidence – and GMC’s signature refinement that complements active lifestyles,” said Tony DiSalle, vice president of GMC marketing. “It also delivers the technology customers want with more standard features.”
DiSalle points out that the Canyon, despite its size, delivers an unbelievable amount of power, and the numbers back it up—the Canyon leads its segment in horsepower, payload, and maximum trailer rating. Come visit us later this year at Hatfield Buick GMC to see the Canyon in person or, if you’ve got the patience, wait for the 2016 model, which GMC promises to feature a turbodiesel engine.
With the 2013 calendars folded and put away neatly in a drawer with all your other calendars dating back to 1987—ok, more realistically, thrown roughly away into a garbage can full of used tissue paper and fallen tree limbs—and the shiny, crisp new 2014 calendars now gracing the walls of your home, office, and garage, it’s officially time to celebrate Buick’s great year. Buick’s retail sales in the US shot up 13% this year, marking the fourth straight year of sales gains for the brand and the best sales numbers since 2006.
“2013 was a good year for Buick and our dealers,” Brian Sweeney, vice president of Buick Sales and Service, stated. “We were one of the first to market in an all-new segment with the Encore, and we launched the refreshed 2014 LaCrosse and Regal sedans. Buick is bringing many new customers into the showroom. We look forward to carrying this momentum throughout 2014.”
The Enclave and Verano, Buick’s luxury crossover and luxury sedan respectively, both saw their best sales years ever in 2013. The Encore, one of the world’s first Crossover Utility Vehicles (CUV), has already been named the “Highest Ranked Sub-Compact CUV in Initial Quality.”
Finally, 2013 won’t be just an outlier; with those refreshed sedans Sweeney mentioned, 2014 has a great chance to be the fifth consecutive year that Buick will see sales growth in the US. Interested to find out what makes the Buick brand so successful? Want to see one of those new sedans or be introduced to the CUV segment? Come by Hatfield Buick GMC and help make 2014 even better for Buick than 2013.
Holden, the Australian subsidiary of General Motors, recently announced that it will no longer be producing its own cars after 2017. In order to ensure its fellow Australians that the brand name will remain regardless of its cease in production, the company released a brand new television ad. While reassuring the locals, this ad also seems to have possibly given the world a sneak peek of something else—a brand new Buick four-door coupe.
Recently, Holden was given the task to design two new models for General Motors, basing them on global platforms. The first one, which is to be a Chinese-built four-door coupe, would be sold in Australia as the 2017 Holden Commodore and in China as the new Buick flagship.
The mysterious model, which is shown at the 24-second mark of the ad on the computer of a Holden designer, has a sloping roof design. Mark Reuss, incomping product chief, has stated in the past that he wanted a flagship that reflected the Porsche Panamera styling. The model in the ad seems to reflect this wish with a rear that mirrors that of the Panamera, muscular fenders, and dual-exhaust tips.
Do you think the model in the ad could be the new Buick four-door coupe?
This Christmas Eve, General Motors made keeping track of Santa’s whereabouts as simple as pushing a button—the blue OnStar button, that is. For the fifth year in a row, OnStar provided subscribers in the U.S., Canada and Mexico with the ability to keep track of Jolly Ol’ St. Nick, teaming up with the North American Aerospace Defense Command (NORAD) “Track Santa” program.
From 7AM this past Christmas Eve to 5AM on Christmas Day, anyone who had a valid OnStar subscriptions could request a “Santa Update,” provided thanks to NORAD’s information. With increased staff numbers, GM made sure that its costumers knew just where Santa was, while still getting help with emergency calls.
“Our advisors really get into the holiday spirit when responding to these calls,” said Terry Inch, OnStar chief operating officer. “They put on their Santa hats and elf ears and wholeheartedly take advantage of the opportunity to spread such joy to the children.”
Make sure you make next year’s Christmas even more special with the GM OnStar Santa Tracking program! We here at Hatfield Buick GMC don’t think you will regret it.
Costco is a warehouse club that has a little bit of everything, as long as you want it in bulk. Now, this is truer than ever before with a promotion between Costco and General Motors offering exclusive deals on GM full-sized pickup trucks, nestled in with the 50-pack of corndogs and bringing more customers to the GM brand than ever before.
The GM-Costco promotion not only offers Costco members supplier pricing, which saves a pretty penny, but also awards them a handsome $500 Costco card. Since the beginning of the program, GM sales have increased with almost half of the Costco members bought vehicles through the promotional program switching over from other truck brands, like Ford and Ram. Out of the full-size trucks available, the most sought after has been the Chevrolet Silverado, while the GMC Sierra comes in fourth.
The GM-Costco promotion will continue to run through January 2. Do you think it will continue to help GM truck sales improve? Check back to Hatfield Buick and GMC for an update!
With the Battle of the Trucks waging between the six major American car manufacturers, it’s important to give your full-size segment model as much style and performance as possible. It seems that GMC has dropped the big bomb with the introduction of the 2014 GMC Sierra Denali, the perfect example of luxury in pickup truck form.
On the outside, the Sierra Denali looks like any other full-size pickup truck in its class with typical chrome accents, large grille, and extended cabin. The inside, though, is a different story. It’s almost like they somehow managed to fit an entire Lexus into the interior with extravagant accommodations, technology, and features that seem straight out of a premium sedan.
Stitched leather upholstery with front seats that are both heated and cooled, color-keyed carpeting, a top-of-the-line Bose audio system, and GMC IntelliLink connectivity system all come together to make you feel as if you’re royalty, while the 6.2-liter direct injection V8 engine with 420 horsepower and 460 lbs-ft of torque make it impossible not to haul the items you need to haul.
With a base price of $50,960, the 2014 GMC Sierra Denali might be a bit out of your price range, but we here at Hatfield Buick GMC think that this full-size pickup might just be the luxury you’ve been looking for.
Thanksgiving is a time of traditions, whether it’s enjoying Aunt Sally’s sweet potato casserole or listening to Uncle Don’s incessant screaming at the TV during the football games. For many people though, one of the biggest Thanksgiving Day traditions they have is watching the Macy’s Thanksgiving Day Parade, which celebrated its 87th year last week. What many people might not know though, is that the Macy’s Thanksgiving Day Parade has a bit of tradition itself—using GMC trucks to haul the many, beautiful floats along the parade route.
“We’re excited to continue this pairing of two iconic American brands,” said Sandra Moore, director of GMC advertising and sales promotion. “It’s a grand stage to display the unique design, advanced engineering and capability of GMC trucks, complemented by these remarkable floating works of art.”
As the colorful, elaborate floats move among the skyscrapers and bands play jolly tunes, more than 50 GMC trucks, including the 2014 Sierra, Yukon Denali SUVs, and the Acadia Denali crossover, quietly move along easily overlooked by the spectators lining the streets and watching from home. So next year, while you’re enjoying the beautiful Macy’s Thanksgiving Day Parade floats, make sure you pay a bit more attention to the trucks pulling those 8,000 pounds—they’re pure GMC.