The New York International Auto Show will see several automakers introducing new concepts, models, and ideas, and one of the brands making a big splash will be Buick. Industry insiders are looking forward to the introduction of the 2018 Enclave, which will see the SUV receiving a next-generation upgrade after a decade-long run. However, Buick is also harboring another surprise – the new Avenir brand – a high-end luxury company based on Buick’s popular Avenir concept.
The Avenir brand isn’t so much its own separate entity as much as a sub-brand of Buick. It will incorporate many nameplates from Buick’s lineup, including the aforementioned Enclave, while adding in new and more upscale features – such as a cabin with more premium materials, as well as design elements like upgraded wheels and unique grilles. These styling cues will be adapted from the Avenir concept, which attracted the attention of enthusiasts and experts alike back in 2015.
The next-gen Buick Enclave will adopt the same new signature styling we’ve already seen on the LaCrosse and Encore. We at Hatfield Buick GMC are also excited to see the touches added onto the Enclave by the new Avenir brand. Keep an eye out for a launch date, as well as details on more vehicles and nameplates that will be added to the Avenir lineup.