Buick is setting new standards when it comes to automotive luxury, thanks to the new Avenir sub-brand. This refined lineup of sophisticated vehicles is designed to cater to your every need, offering premium trims, exclusive materials, ergonomic designs, and award-winning styles. You won’t want to leave the driver’s seat of any new Buick Avenir.
The Avenir lineup was created to meet the needs of Buick’s expanding customer base, especially drivers looking for top-of-the-line quality. Buick has always been synonymous with luxury, but the new Avenir brand will give drivers something extra, says Buick. Translated from French, Avenir refers to “the future.” It was first introduced on the award-winning 2015 Avista concept, and the brand hopes to bring that level of appeal to a whole new range of vehicles.
“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”
What exactly comes with a Buick Avenir trim? Though Buick has yet to release all the details, you can be sure that the new cars will come with mesh grilles, large-diameter wheels, special finishes, ultra-modern interiors, and impeccable acoustics in the cabin. Naturally, you’ll also find exclusive woods, leathers, and brushed metals as accents. We can’t wait to see the new Avenir sub-brand in action.