Back in 2000, GMC first introduced their slogan “We Are Professional Grade.” Now, GMC is building on that legacy with its new “Precision” campaign, which will highlight the brand’s intense attention to detail—a feature that sets the brand’s vehicles about from the crowd.
The new GMC advertising campaign includes three new TV spots—“Fastball,” “Swish,” and “Sharp”—all of which not only tie the brand to excellence and attention to detail, but also to relevance in popular culture as well. The first ad, “Fastball,” stars San Francisco Giants pitcher Jeremy Affeldt painting the corners of the plate during a game. The first ad, “Fastball,” stars San Francisco Giants pitcher Jeremy Affeldt painting the corners of the plate during a game.
“Precision Matters – Fastball”
“For discerning GMC customers, Professional Grade has evolved to mean exacting attention to detail and fine craftsmanship in everything they do and purchase,” said Duncan Aldred, vice president of GMC Sales and Marketing. “Precision is a core attribute of the brand and is reflected in GMC’s continued momentum. GMC’s year-over-year sales gains are a strong indicator that premium GMC attributes resonate with customers who seek more from their vehicles.”
The new campaign is also the first time you’ll see the whole GMC lineup—all those full-size SUVs, crossovers, and trucks—featured at the same time since that original Professional Grade campaign. In keeping with the campaign’s themes of details and luxury, the Denali lineup will also be heavily featured. Come see us today at Hatfield Buick GMC to learn more!