Thanks to great performances by the Regal and Encore, Buick August sales were up 4 percent retail and 8 percent, outpacing the industry’s average growth rate and marking the brand’s best month in 2014.
The Regal rose 35 percent in August 2014 compared to August 2013, scoring its 11th consecutive month of year-over-year sales increases as well as its best August sales result since 2012. We’ve seen its graceful curves and luxurious interior attract countless customers at Hatfield Buick and GMC.
The Encore posted its best retail and total sales month in 2014, with total sales increasing 11 percent year-over-year. It continued to serve as one of the best examples why the crossover segment is one of the fastest-rising in America.
“The strong growth of both the Regal and the Encore in August is further evidence that today’s Buick portfolio is resonating with consumers,” said Duncan Aldred, U.S. vice president, Buick and GMC. “Our ‘Experience the New Buick’ advertising campaign has done an outstanding job of encouraging customers to consider our brand and its vehicles. And our dealers’ award-winning customer service is turning more customers into owners.”